{"id":2026,"date":"2020-09-22T23:18:50","date_gmt":"2020-09-22T23:18:50","guid":{"rendered":"https:\/\/dallascrm.com\/?p=2026"},"modified":"2020-10-01T23:43:22","modified_gmt":"2020-10-01T23:43:22","slug":"how-to-communicate-with-customers-during-times-of-crisis","status":"publish","type":"post","link":"https:\/\/dallascrm.com\/blog\/covid\/how-to-communicate-with-customers-during-times-of-crisis\/","title":{"rendered":"How to Communicate with Customers During Times of Crisis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2026\" class=\"elementor elementor-2026\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3117e08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3117e08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c90edb\" data-id=\"1c90edb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8a1bba elementor-widget elementor-widget-text-editor\" data-id=\"f8a1bba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Whether it\u2019s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing staff, and more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b073416 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b073416\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-474565a\" data-id=\"474565a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1edc49a elementor-widget elementor-widget-image\" data-id=\"1edc49a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"428\" src=\"https:\/\/dallascrm.com\/wp-content\/uploads\/2020\/09\/covid-we-are-in-it-together-1024x548.jpg\" class=\"attachment-large size-large wp-image-2029\" alt=\"\" srcset=\"https:\/\/dallascrm.com\/wp-content\/uploads\/2020\/09\/covid-we-are-in-it-together-1024x548.jpg 1024w, https:\/\/dallascrm.com\/wp-content\/uploads\/2020\/09\/covid-we-are-in-it-together-300x161.jpg 300w, https:\/\/dallascrm.com\/wp-content\/uploads\/2020\/09\/covid-we-are-in-it-together-768x411.jpg 768w, https:\/\/dallascrm.com\/wp-content\/uploads\/2020\/09\/covid-we-are-in-it-together.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d492a47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d492a47\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e3a4b0\" data-id=\"2e3a4b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae7532a elementor-widget elementor-widget-text-editor\" data-id=\"ae7532a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While we often can\u2019t control the societal crisis at hand, we can control our response to it.<\/p><p>Here are five tips to help you formulate a plan that communicates the impact of a situation and next-steps to your customers:<\/p><ul><li>Show that you care.<\/li><li>Be proactive in your communications.<\/li><li>Offer a shoulder to lean on.<\/li><li>Inspire your audience.<\/li><li>Audit your content queue.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-565c2f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"565c2f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9076e46\" data-id=\"9076e46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d67dee2 elementor-widget elementor-widget-text-editor\" data-id=\"d67dee2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Read More: <a href=\"https:\/\/www.salesforce.com\/blog\/2020\/03\/customer-communication-crisis.html\" target=\"_blank\" rel=\"noopener\">Salesforce.com<\/a> <em>(more details)<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ab6c56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ab6c56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85d60d7\" data-id=\"85d60d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a98716 elementor-widget elementor-widget-template\" data-id=\"7a98716\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"2795\" class=\"elementor elementor-2795\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53c7f800 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53c7f800\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-585a9352\" data-id=\"585a9352\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36e9ac52 elementor-widget elementor-widget-heading\" data-id=\"36e9ac52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dallas CRM can help<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb3fe2c elementor-widget elementor-widget-text-editor\" data-id=\"3bb3fe2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dallas CRM can help you with Salesforce Marketing, Sales and Service Automation.<\/p>\n<p>We are Certified Salesforce Consultants which allows us to provide you with best-in-class CRM features, security, performance and scalability.<\/p>\n<p>Learn about the many ways we can engage with you, to help you make Salesforce a power for positive change in your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a83938 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"65a83938\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dallascrm.com\/crm-services\/services-engagements\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\"> Learn about Dallas CRM engagement options<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Whether it\u2019s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing staff, and more. While we often can\u2019t control the societal crisis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Communicate with Customers During Times of Crisis - Dallas CRM<\/title>\n<meta name=\"description\" content=\"How to Communicate with Customers During Times of Crisis to help you formulate a plan that communicates the impact of a situation and next-steps to your customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dallascrm.com\/blog\/covid\/how-to-communicate-with-customers-during-times-of-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Communicate with Customers During Times of Crisis - 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