{"id":2010,"date":"2020-09-22T23:02:48","date_gmt":"2020-09-22T23:02:48","guid":{"rendered":"https:\/\/dallascrm.com\/?p=2010"},"modified":"2020-10-02T00:13:23","modified_gmt":"2020-10-02T00:13:23","slug":"why-use-salesforce-marketing-automation","status":"publish","type":"post","link":"https:\/\/dallascrm.com\/blog\/salesforce-marketing-cloud\/why-use-salesforce-marketing-automation\/","title":{"rendered":"Why Use Salesforce Marketing Automation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2010\" class=\"elementor elementor-2010\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3117e08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3117e08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c90edb\" data-id=\"1c90edb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8a1bba elementor-widget elementor-widget-text-editor\" data-id=\"f8a1bba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Salesforce Marketing automation can help your business succeed.<\/p><p>That is true, but so can lots of other things.<\/p><p>So why use Salesforce marketing automation?<\/p><p>What are the benefits of Salesforce marketing automation to your business?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b073416 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b073416\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-474565a\" data-id=\"474565a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1edc49a elementor-widget elementor-widget-image\" data-id=\"1edc49a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"646\" src=\"https:\/\/dallascrm.com\/wp-content\/uploads\/2020\/09\/salesforce-marketing-journey-plan.jpg\" class=\"attachment-large size-large wp-image-2034\" alt=\"\" srcset=\"https:\/\/dallascrm.com\/wp-content\/uploads\/2020\/09\/salesforce-marketing-journey-plan.jpg 981w, https:\/\/dallascrm.com\/wp-content\/uploads\/2020\/09\/salesforce-marketing-journey-plan-300x242.jpg 300w, https:\/\/dallascrm.com\/wp-content\/uploads\/2020\/09\/salesforce-marketing-journey-plan-768x620.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d492a47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d492a47\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e3a4b0\" data-id=\"2e3a4b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae7532a elementor-widget elementor-widget-text-editor\" data-id=\"ae7532a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tFor starters, Salesforce marketing automation works.\n\nSalesforce Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead overall, according to Nucleus Research <sup>[1]<\/sup>.\n\nDigging into the data yields even more compelling numbers for small businesses: A study by the Annuitas Group <sup>[2]<\/sup> reveals that companies using marketing automation to nurture prospects see a 451% increase in qualified leads.\n\nThose nurtured leads, in turn, make purchases 47% larger than their non-nurtured counterparts.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-519a8e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"519a8e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9a8ac9\" data-id=\"c9a8ac9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dcde3a elementor-widget elementor-widget-text-editor\" data-id=\"4dcde3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Average Percentage Improvements Reported by Salesforce Customers<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f2cf49 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f2cf49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-871b141\" data-id=\"871b141\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00dc241 elementor-widget elementor-widget-text-editor\" data-id=\"00dc241\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>+27% LEAD VOLUME<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c700d34\" data-id=\"c700d34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3da068e elementor-widget elementor-widget-text-editor\" data-id=\"3da068e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>+28% CAMPAIGN DEPLOYMENT<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-000b2d2\" data-id=\"000b2d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee71c2f elementor-widget elementor-widget-text-editor\" data-id=\"ee71c2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>+30% LEAD CONVERSION<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40808b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40808b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c020297\" data-id=\"c020297\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14df452 elementor-widget elementor-widget-text-editor\" data-id=\"14df452\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>WHICH LEADS TO:<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e876b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e876b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02872c7\" data-id=\"02872c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58b9944 elementor-widget elementor-widget-text-editor\" data-id=\"58b9944\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>+25% INCREASE IN MARKETING ROI<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fdc126 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fdc126\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e41eb5a\" data-id=\"e41eb5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5c0927 elementor-widget elementor-widget-text-editor\" data-id=\"f5c0927\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tResearch also shows that marketing automation is growing fastest within the CRM space.\n\nAnd as the numbers above shows, Salesforce customers report an average 25% <sup>[3]<\/sup> increase in marketing ROI after adopting CRM.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e850c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e850c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32c33d0\" data-id=\"32c33d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e1588e elementor-widget elementor-widget-text-editor\" data-id=\"0e1588e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Automation can help businesses realize increased marketing ROI and overall growth.<\/p><p>More specifically, how can marketing automation benefit your business?<\/p><ul><li>Generate better leads<\/li><li>Nurturing leads<\/li><li>Personalizing the customer journey<\/li><li>Better data for smarter decisions<\/li><li>Get sales and marketing on the same page<\/li><li>Build a 360-degree view of your customers<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-565c2f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"565c2f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9076e46\" data-id=\"9076e46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d67dee2 elementor-widget elementor-widget-text-editor\" data-id=\"d67dee2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tRead More: <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/benefits-of-marketing-automation\/\" target=\"_blank\" rel=\"noopener\">Salesforce.com<\/a> <em>(<sup>[1] [2] [3]<\/sup> access research details in source article)<\/em>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9da31d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9da31d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d9ebb4\" data-id=\"3d9ebb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-636d158 elementor-widget elementor-widget-template\" data-id=\"636d158\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"2795\" class=\"elementor elementor-2795\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53c7f800 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53c7f800\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-585a9352\" data-id=\"585a9352\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36e9ac52 elementor-widget elementor-widget-heading\" data-id=\"36e9ac52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dallas CRM can help<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb3fe2c elementor-widget elementor-widget-text-editor\" data-id=\"3bb3fe2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Dallas CRM can help you with Salesforce Marketing, Sales and Service Automation.<\/p>\n<p>We are Certified Salesforce Consultants which allows us to provide you with best-in-class CRM features, security, performance and scalability.<\/p>\n<p>Learn about the many ways we can engage with you, to help you make Salesforce a power for positive change in your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a83938 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"65a83938\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dallascrm.com\/crm-services\/services-engagements\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\"> Learn about Dallas CRM engagement options<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Salesforce Marketing automation can help your business succeed. That is true, but so can lots of other things. So why use Salesforce marketing automation? What are the benefits of Salesforce marketing automation to your business? For starters, Salesforce marketing automation works. Salesforce Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Use Salesforce Marketing Automation - Dallas CRM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dallascrm.com\/blog\/salesforce-marketing-cloud\/why-use-salesforce-marketing-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Use Salesforce Marketing Automation - Dallas CRM\" \/>\n<meta property=\"og:description\" content=\"Salesforce Marketing automation can help your business succeed. That is true, but so can lots of other things. So why use Salesforce marketing automation? What are the benefits of Salesforce marketing automation to your business? For starters, Salesforce marketing automation works. 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