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Why Use Salesforce Marketing Automation

Salesforce Marketing automation can help your business succeed.

That is true, but so can lots of other things.

So why use Salesforce marketing automation?

What are the benefits of Salesforce marketing automation to your business?

For starters, Salesforce marketing automation works. Salesforce Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead overall, according to Nucleus Research [1]. Digging into the data yields even more compelling numbers for small businesses: A study by the Annuitas Group [2] reveals that companies using marketing automation to nurture prospects see a 451% increase in qualified leads. Those nurtured leads, in turn, make purchases 47% larger than their non-nurtured counterparts.

Average Percentage Improvements Reported by Salesforce Customers






Research also shows that marketing automation is growing fastest within the CRM space. And as the numbers above shows, Salesforce customers report an average 25% [3] increase in marketing ROI after adopting CRM.

Automation can help businesses realize increased marketing ROI and overall growth.

More specifically, how can marketing automation benefit your business?

  • Generate better leads
  • Nurturing leads
  • Personalizing the customer journey
  • Better data for smarter decisions
  • Get sales and marketing on the same page
  • Build a 360-degree view of your customers
Read More: Salesforce.com ([1] [2] [3] access research details in source article)

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